At the launch of the Kindle 2.0, Jeff Bezo introduced Stephen King who wrote a story exclusively for the new device. King came on stage and told the audience that he initially declined Amazon's request as he "never was able to write a story on demand."
Later, though, King was hit with a story idea and produced the piece days before the introduction.
Here I interview King one-on-one at the launch event:
Source..
Stephen King at the Amazon Kindle 2.0 Launch
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